LUNAR NEW YEAR – TRANSPORT YOURSELF TO AN ULTIMATE CULINARY JOURNEY WITH AYAM™ THIS LUNAR NEW YEAR
As the city turns red to celebrate the 2019 Lunar New Year celebrations. AYAM™ which is Australia’s number one leading Asian food brand. Consequently will be offering Sydney siders and festival-goers one dynamic and inspiring Asian culinary journey.
Launching on Friday 1 February. AYAM™ will therefore be delighting crowds with a unique Lunar New Year experience. Where curious families and food lovers can discover their destined Asian dish. Then revel in the delicious flavours of Asia at the AYAM™ Hub.
The AYAM™ Hub will feature the brand’s famous Zodiac Roulette Tuk Tuk and legendary food truck. Creating the ultimate spot to enjoy great food. Then relax and enjoy the beautiful lantern displays and entertainment. Therefore the AYAM™ Hub is a must-see for your festive celebrations.
Consumers can begin their experience by stepping inside the famous AYAM™ Zodiac Roulette Tuk Tuk. Using world-first technology, the AYAM™ Zodiac Roulette combines your Chinese and Western zodiac signs to uncover your ideal Asian dish.
Once the match is made, the Tuk Tuk will automatically dispense a relevant AYAM™ product down a chute. Which you can use to whip up your destined dish. The AYAM™ Zodiac Roulette will also look into its crystal ball to deliver a personalised horoscope prediction for 2019.
FOOD TRUCK
Once your destiny has been revealed, continue your journey and stay for the delicious food at AYAM™’s tasty food truck.
Serving up a selection of authentic Asian flavours. Crowds can enjoy
- AYAM™ Malaysian Beef Rendang,
- Chicken Satay Sticks AYAM™ ,
- AYAM™ Chilli Jam Stir Fry and
- AYAM™ Sago Dessert priced at just $5 each
- which can also be washed down with AYAM™’s refreshing and rehydrating Coconut Water for $1.
LOCATION DETAILS
| Date | Time | Location | Activation |
| Friday 1 February | 4pm – 11pm | East Circular Quay | AYAM Hub – Zodiac Roulette & Food Truck |
| Saturday 2 February | 4pm – 11pm | East Circular Quay | AYAM Hub – Zodiac Roulette & Food Truck |
| Sunday 3 February | 12pm – 7pm | Dixon Street Mall, China town | AYAM Zodiac Roulette |
| Saturday 9 February | 12pm – 7pm | Dixon Street Mall, China town | AYAM Zodiac Roulette |
| Sunday 10 February | 12pm – 7pm | Dixon Street Mall, China town | AYAM Zodiac Roulette |
